The Parisian Cool Crowd
By Melissa Fros
In today’s nugget (as you requested)…
I’d love to show you some of my favorite very French brands that aren’t exactly mainstream yet but can certainly add that oh là là to your wardrobe.
Because while we all adore a little Sézane or Rouje moment, there’s something irresistibly chic about discovering a label your friends haven’t heard of yet. The kind that makes you smile when someone asks “Where did you get that?” and you reply, ever so casually, “Oh, it’s a small French brand.”
So pour yourself a café crème, open your Pinterest board, and meet the Parisian Cool Crowd: six brands that capture the real je ne sais quoi of French style.
MaisonCléo
A mother-daughter duo bringing handmade romance back to fashion. Think puff sleeves, open backs, and cotton blouses that look like they belong in a 1970s French film. Every piece is crafted from deadstock fabrics. Sustainable, exclusive, and completely irresistible.
Like it? More of MaisonCléo here
Balzac Paris
Timeless, refined, and quietly confident. Balzac is for those who want to look polished without ever trying too hard. Neutral palettes, ethical fabrics, and easy-to-wear cuts that make every day feel like a walk through Le Marais.
One of my fav's. See more here
Elleme
A minimalist dream. Known for its sculptural handbags and refined ready-to-wear, Elleme embodies the kind of quiet luxury that doesn’t scream for attention, it just has it.
Because every cool French girl needs a cool bag. More here
Loulou De Saison
Understated and sophisticated, Loulou De Saison captures modern Parisian ease. Founded by fashion insider Chloé Harrouche, it’s all about soft knits, perfect tailoring, and that clean, confident silhouette that says “I know who I am.”
Isn't fabulous? See more here
Soeur
Cool, poetic, and subtly androgynous Soeur is the go-to for women who love that slightly oversized, effortlessly chic vibe. Their pieces feel like heirlooms from your impossibly stylish older sister’s closet: classic, elegant, but with a twist.
Caution to not fall in love of everything here
Tara Jarmon
Effortlessly feminine with a splash of colour and confidence. Tara Jarmon has perfected that polished-yet-playful French aesthetic. Flattering shapes, refined tailoring, and a joyful energy that makes you want to twirl down Boulevard Saint-Germain.
Impossible not want to be a French girl. More here
The secret of French style isn’t about trends or labels, it’s about attitude. It’s how you wear it, how you move, and how your clothes whisper your story instead of shouting it.
So next time you’re looking to channel your inner Parisienne, skip the obvious, explore the understated and let these brands add that perfect little “oh là là” to your wardrobe.
Nuggets of Style
by Ana Harris & Melissa Frós
Quick drops of fashion, beauty, and self-care to inspire your week—every Monday, Wednesday, and Friday. Curated by Ana Harris, Melissa Fros, and friends, with a shoppable catalog in every post.
